THIS WAS NOT A HOTEL BUT A HAPPENING


With events everyday, what’s going on was just as big a draw as the rooms.

Culture: Exhibitions, Performances, Concerts, Readings, Films
Fashion & Design: Showrooms, Temporary Shops
Society & Politics: Talks, Discussions, Conferences
Eat & Drink: Coffee Shop, Kiosk, Street Kitchen
Nightlife: Rooftop Bar, Club Nights, Parties
Business Events: Meetings, Seminars, Workshops


THE LOVELACE DIDN’T HAVE GUESTS, BUT COLLABORATORS.

The LOVELACE aimed to create a framework through their experience, communication and design, encouraging guests to be active participants. The LOVELACE was their stage. Inspiration and interaction were intended to connect hotel guests not only with Munich, but its people.

A PUBLIC SPACE FOR EVERYBODY

3 floors for exhibitions, events & performaning arts
Free floating lobby with coffee shop
Ground floor 24/7 kiosk
Temporary stores with innovative international brands
Barber shop & instant spa